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The end of 2024 brought a ton of discussion online and with our clients, colleagues, and friends about the future of businesses like ours and where the accounting industry is headed. It prompted some thoughtful self-reflection for me and my co-founder Lior, and importantly, we asked ourselves, who does ConnectCPA best serve and how are we prepared to meet the evolving needs of our clients?

When we started our business back in 2014, we asked ourselves a simple yet critical question: How do we leverage technology to improve the speed, accuracy, and predictability of financial reporting? Ten years later, after navigating countless successes, failures, and learnings, our mission is clearer than ever — we exist to help scaling businesses win.

So, why scaling businesses? Because when companies cross that pivotal $1M revenue mark, or when pre-revenue companies raise capital for the first time, the leadership team faces an entirely new level of complexity.

That complexity can come in many forms:

Margins and cash flow become unpredictable.
Reporting to investors and banks introduces much higher standards and expectations.
Critical decisions around hiring, cash availability, and profitability become less about gut feel and more about data-driven insights.

The question is: How do we address this complexity and help leaders focus on what they do best — growing their businesses?

The Scaling Challenge

In the early stages, a business often relies on a few core people who wear multiple hats — including handling financial tasks like payroll, bookkeeping, accounting, and tax compliance. However, as a business grows, that model becomes unsustainable.

To tackle these financial challenges head-on, businesses must recruit, hire, train, and build out processes for things like:

Payroll management
Bookkeeping
Sales tax filings
Accounting and controllership
Accounts payable and receivable

It’s a massive headache, especially since these roles are critical to keeping the business running smoothly. A single employee could resign, go on leave, or leave for another opportunity, leaving the business scrambling to fill gaps. Without the proper systems, training, and internal controls, the entire department becomes a high-risk liability.

At this point, technology can’t just be a nice-to-have — it’s a must.

Leveraging Technology to Build a Reliable Financial Department

This is where our unique approach comes in. We believe that growing businesses deserve a fully functional, data-driven accounting department without the chaos of hiring, training, and managing the day-to-day of financial operations. Our approach is simple:

Predictable pricing: We charge a fixed monthly fee, so you know exactly what you're getting each month.
Best-in-class technology: We utilize cutting-edge cloud accounting tools to ensure that your financial reporting is both accurate and real-time.
Custom-built solutions: We design an accounting department that’s tailored specifically to your business needs — not a one-size-fits-all model.
Exceptional service: You get to know the people (not robots) who are working with you every day. We set up your systems, give you lots of personalized training.
Industry-specific expertise: We pride ourselves on custom solutions and personalized service - no matter what industry you're in. As the economy has evolved, we have gained particularly strong experience in the nuances of SaaS + tech, E-commerce, and services industries.

Our goal is to be your one-stop-shop accounting department. Instead of managing individual hires and handling turnover, you get a full team of experts who act as an extension of your business. This eliminates the headache of recruitment and ensures your financial operations are always in capable hands.

A Proven Track Record of Growth and Innovation

Our approach is paying off. We were one of the early pioneers of cloud accounting in North America, and since then, we've experienced rapid growth — from just two co-founders to over 130 team members. Along the way, we’ve been recognized by global partners and local awards alike for being one of the fastest-growing companies in Canada.

But here’s the thing — growth isn’t everything. We’re not perfect. We don’t pretend to have all the answers. What we do promise is this: we are relentless in our pursuit of excellence. We’re obsessed with going above and beyond to help you. We constantly review NPS scores, have iterative meetings, and look for ways to improve your accounting function as your business grows and changes.

Why Your Business is the Heart of Everything We Do

What truly sets us apart is our commitment to our clients. We aren’t just your service provider — we’re your partner. We understand that as your business evolves, so do your needs. That’s why we’re flexible, agile, and always prepared to adjust when unexpected challenges arise.

For us, it’s about more than just crunching numbers; it’s about providing the financial visibility you need to make data-driven decisions that impact your bottom line. Our mission is to relieve you of the financial pain points so you can focus on what you do best — growing your business.

We know you’re busy, and your time is precious. The financial landscape is constantly changing, and the last thing you need is an accounting department that’s stuck in the past. Let us help you build a future-proof accounting function that drives profitability and cash flow.

If you're ready to free yourself from the complexity of financial reporting and focus on scaling your business, we’d love the opportunity to help you.